As the Co-Creator and Creative Director, I led a dedicated team in the development of the groundbreaking multi-platform brand, 4UV. This brand is committed to amplifying the voices and stories of BIPOC, LGBTQIA+, Neurodiverse, and individuals with varying physical abilities. Our mission was to expand and diversify A+E Networks' audience base, with a strategic focus on engaging the digitally-savvy younger millennials and Gen Z.
Our approach was anchored in extensive research, aiming to create content that would resonate deeply with A+E's legacy brands - A&E, Lifetime, and History. We not only spearheaded the mission, development, and launch of 4UV but also collaborated closely with a creative agency to ensure that the brand's visual identity, atmosphere, and messaging were a perfect reflection of its core values.
In essence, 4UV stands as a powerful testament to celebrating the diverse facets of the human experience through a multitude of perspectives.
